Midnight Fever is a festival for music-lovers. The goal of this project was to combine my love of music with my love of design. I designed the festival from the ground up including the artist lineup, dates, theme, and venue, and then built a poster around it.
Evolution of The Design
My idea for the festival was very specific, but the original poster did not do a great job of communicating it. It was too basic. The biggest change this poster underwent was typographic. After my first design was complete, I looked up concert posters for every band I had listed. Based on these posters, I chose three typefaces I thought fit the theme and genre of my festival. I chose the type on the right, tweaked the colors, added texture, and ended up with the final design.