Cannonborough Craft Sodas is a soda company based in South Carolina. For this project, I redesigned the packaging of my favorite Cannonborough drink: their Ginger Beer. Cannonborough values fresh ingredients and quality products, but I don't think their current packaging emphasizes that enough. The goal of this redesign was to emphasize these values, while also establishing Cannonborough in the historic side of the craft drink industry.
I started out by very roughly sketching out any initial ideas I had. The left page contains my rapidfire sketches as ideas came, and the right page are some more refined ideas. During this process I was trying to figure out both the deliverable I wanted to design, and what the overall feel of the project should be.
From here I picked the bottle to design, and moved into “sketching” my ideas out on the computer (pictured below).
I picked a few of those “computer sketches” that I liked, and moved back to paper. I sketched out more refined versions of the ideas I liked, and eventually settled on two.
From there, I transferred my sketches back onto the computer, and tried to decide which design I was going to go with.
Once I had picked a design, I started refining the details and choosing colors. The far left image is the color of the original product. I ended up moving away from their color to the darker blue on the far right.
Finally, I cleaned up the label by removing some of the less important aspects, and added in details like the vines overlapping the letters, shadows under everything, and a texture over everything.